After literally years of work developing our brand, working with manufacturers, designing products and websites and packaging, and everything else that goes into launching a business, we were incredibly happy to officially launch Verlein on September 5th as part of the Mercedes-Benz Prague Fashion Week.
As a location we chose the lovely garden of The Grand Priory Palace in Mala Strana. The Palace was founded over 800 years ago by the Knights of Malta, and now also houses the Czech design store Artiséme (which is also one of our stockists).
We kicked off the event with a private presentation and dinner with the Czech Republic's top fashion editors, stylists, and journalists. We were happy to have representatives from Vogue, Elle, Marie Claire and Dolce Vita (amongst others) there to learn more about our brand and products, and to help join us celebrate with a beautiful dinner in the garden.
After dinner was wrapped up we opened the garden to the public for drinks and a chance to see our work up close. Aside from a few drops of late summer rain, we had a great event and great guests.